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OUR STORY...
began with a dream to help uplift communities from the bottom of the pyramid.

Human Nature traces its beginnings to a “why not?” idea that sprung, ordinarily enough, from trips down American grocery aisles.
2007
During a year-long tour of the US drumming up support for Gawad Kalinga - a poverty alleviation movement building homes for marginalized families in the Philippines - Anna Meloto-Wilk and her husband Dylan started to notice a growing trend of affordable, natural, eco-friendly and ethically-made products entering the mainstream market.

What was fascinating was that a lot of the ingredients in popular beauty and personal care products - coconut, elemi, sugarcane, aloe - were from tropical plants which already grew abundantly in the Philippines.
Something immediately clicked. If all these raw materials were in such high demand worldwide, they might just be the key to transforming the quality of life of some of the poorest sectors of society in developing countries - which were ironically, farmers.

Anna’s sister Camille joined the two soon after and they began in-depth research on natural products. They envisioned a business that would produce high-quality, Philippine-made natural products that would restore productivity to the land and impoverished communities.
2008
With the collaboration of a natural formulator, the first line of natural products were created a year later, and with the help of some close friends, family and Gawad Kalinga partners, Human Nature was officially launched in November 2008 in Manila.
Human Nature sourced several raw materials such as citronella, coconut oil and lemongrass at above-market prices from rural low-income communities and provided them with livelihood training, farming and processing equipment. At the same time, the brand rapidly expanded its line of effective, safe and environmentally sustainable products from ingredients that can be grown locally.
2011 - 2013
Because of its strong commitment to never test on animals, Human Nature earned the Cruelty Free seal of approval from the People for the Ethical Treatment of Animals in 2011, the first cosmetics brand in the Philippines to do so. In the same year, Ernst & Young recognized Human Nature as Social Entrepreneur of the Year, an award echoed by the Schwab Foundation the following year at the World Economic Forum.
Recognizing that it takes not just one, but an army of social entrepreneurs to collectively solve the problem of poverty, Human Nature partnered with several enterprises working with both urban and rural poor - notably those from GK Enchanted Farm in Bulacan, Philippines - to create a springboard to help them improve product quality and design and get their products to market.

An incubation valley for social enterprises to sprout and flourish, the Enchanted Farm has paved the way for local families, several of them third or fourth generation farmers, to prosper through stable agricultural-based livelihood. Social enterprises that Human Nature has supported since 2012 include the all-nutritious, all-delicious beverage Bayani Brew; First Harvest’s traditional homemade spreads; Apicuria’s bee products; and Plush & Play’s hand-stitched plush toys.
2014 - 2016
Established in 2014 on the commitment to providing top-quality, natural goodness in every product, the Human Nature Manufacturing Plant in Laguna, Philippines serves as the heart and core of Human Nature. It upholds the highest possible standards in production and quality control; its microbial standards, for example, are 100 times stricter than Philippine FDA allowable limits in cosmetics.
Human Nature became a member of the Natural Products Association (NPA) in 2015, the authority on the natural products industry in the United States with upholding the strictest criteria of natural claims worldwide. To date, Human Nature has the most number of products certified natural by the NPA.

In 2016, Ecovia Intelligence (Organic Monitor) - a globally recognized consulting institution for the natural and organic beauty industry - gave Human Nature the Sustainability Pioneer Award for its social entrepreneurship work: a first for any Asian beauty brand.
TODAY
Centering on the core values of being good for you, good for communities in need and good for the environment, Human Nature continues to grow exponentially. It currently employs hundreds of Gawad Kalinga residents and residents of other poor communities in roles from accounting and merchandising to manufacturing and warehousing.

Human Nature continues to strive to transform the lives of the impoverished and underserved through successful and sustainable social enterprises and quality natural products for everyone. Though still a very young company, Human Nature has big plans for the future and is fiercely determined to build a globally recognized brand that touches the hearts and lives of everyone it comes in contact with.

Goodness... it's Human Nature.

Human Nature Canada

Human Nature was first brought to Alberta, Canada by four friends through LAB inTernational Inc. in October 2015. In 2014, three of the partners lost their jobs due to the downturn in the oil and gas industry in Alberta. Not to be deterred by the economic downturn, they took this as an opportunity to look into different business options.

Wanting to make a difference in the lives of fellow Filipinos, they focused on how they could promote Philippine products in Canada. The team accidentally came across Human Nature products when one of the partners visited the Philippines in September 2015. She excitedly shared her discovery with the rest of the team, and the idea to introduce Human Nature in Alberta and in the rest of Canada was born.

Human Nature’s advocacy of beauty with compassion and its passion for presenting Philippine beauty to the rest of the world resonated with each of the team’s partners, and they wanted to share it with the country they love and now call their own.

Goodness... it's Human Nature.

ADVOCATE PROGRAM


Hey there! We’ve recently launched our new Advocate Program, which now offers three paths tailored for different customer types: Shoppers, Members, and Advocates. We’ve enhanced it with better earning opportunities from referrals, and new selling & referral tools. Learn more about it here.

In line with this new Advocate Program, we’ve also implemented some changes to our sales tax and shipping policies. Read about them here.

Should you wish to change your customer group from Member to Shopper, simply drop us a note at usa@humanheartnature.com.